HypeCade

Personal Work with Hyu Lim

Date: 2019 - Present

UX/UI Design

The idea was to create an app that allows Streetwear fans to win exclusive streetwear through a crane game machine which is controlled and live-streamed from a mobile device. The demographics of streetwear fans comprises mainly of Millenials between the age of 18-25 and are interested in the iconography of the brands. Hypecade adapts certain visual cues and textures and abstracts similar geometries of iconic brands. The crane machines are streamed live to the player’s mobile device, and should the player score a prize, the shipping will be included with the prize. All the player needs to focus on, is winning the freshest drops today.